The recent acquisition of BrightRoll has
dramatically strengthened Yahoo’s video advertising stack. As BrightRoll closes
in on its first 100 days as part of the Yahoo family this month, we’re excited
to share a major milestone.
Today we announced the availability of Yahoo Audience Ads data on
the BrightRoll Demand Side Platform (DSP). Advertisers and agencies running
programmatic video campaigns with BrightRoll can now access exclusive Yahoo
audience data to target consumers across all addressable video supply, on and
off Yahoo owned and operated (O&O) sites. This is unique to the industry,
as no other company of Yahoo’s scale makes their data available for audience
targeting outside their walled garden of O&O properties.
Check out the press release for more information on this
announcement.
